Software Product Development is a completely different ball game from custom software development. While the prospect is low investment higher returns, the entire process can be quite fruitless if the software product does not work. But the risks to return picture is very rosy if the software product is successful, which is why software development companies continue to pursue their goals in software product development.
Developing Software Products if the requires a completely different set of team. The developers need to be more driven and intuitive to the user needs and more aggressive and quick with making changes to the software. The analysts need to be sensitive to the small nuances that can make the software more user and business friendly. The marketing and sales teams have a more limited but highly competitive field where they need to make a sales pitch.
Most software products are now being developed on the web platform given the higher bandwidth availability in key markets. As a result the entire world becomes the marketplace for any software product. While this means increased scope of sales of that product, it is rarely possible that the same software product can work as is in separate countries. As regional requirements kick in, the software will need to tweaked as per the client requirements.
We develop custom software products especially business driven products.